Developing Innovative Marketing Plan

Question: Talk about the Developing Innovative Marketing Plan. Answer: Presentation: Showcasing plan depicts a far reaching diagram that plots an associations promoting and publicizing procedure to continue its situation in the market (Amer, 2015). In this arrangement, the emphasis will be on the Camel Milk Victoria that has as of late extended its ability to another level. The limit upgrade has prompted association to execute techniques with the goal that it can ready to catch significant portion of the market. Showcasing plan of Camel Milk Victoria should be created in such manner with the goal that it can ready to give powerful advantages to the associations. The promoting plan will concentrate on the appraisal of market so as to distinguish the most ideal methodologies that Camel Milk Victoria can actualize so as to satisfy its advertising destinations. The report will likewise remember inward examination of the association for request to increase upper hand in the market. Hence, showcasing plan will likewise concentrate on the executed methodologies by the conte nders of Camel Milk Victoria so as to satisfy the advertising target of the association. Foundation: Camel Milk Victoria is Kyabram put together association that concentrations with respect to giving prevalent quality dairy items produced using the camel milk. The association has ready to pick up prominence in the Australian market with its inventive advertising systems. By and by, Camel Milk Victoria produces best camel milk in Australia. It is additionally the single maker of camel milk in Australian market. The association featured the way that camel milk contains 40% less lactose and 30% less fat contrasted with cow milk (Camel Milk Victoria, Natural Health Camel Milk Australia, 2016). Thus, it has affected individuals to devour camel milk for having great wellbeing. Truth be told, it has been evaluated that camel milk is help to the medical problems like food sensitivities, diabetes, chemical imbalance, insulin issue, malignant growth and lactose narrow mindedness. Thus, the ubiquity of camel milk is expanding in a consistent way. Market demography and request investigation: The Food and Agricultural Organization (FAO) surveyed that the number of inhabitants in camel in the whole world is around 22 million. Be that as it may, practically 89% of those camels are one-bumped dromedary camels and just 11% speaks to two bumped camels (Food and Agriculture Organization of the United Nations, 2016). Consequently, it featured the way that the world doesn't have the ability to satisfy whole milk necessity with camel milk. Then again, the interest for the camel milk is consistently developing on the planet showcase. Camel Milk Victoria has ready to use this expansion in the prominence in the camel milk in a compelling way. By and by, it is among the well known names in the whole Australian market that gives predominant quality camel milk. Actually, Camel Milk Victoria is the principal authorized association in the Victoria express that gives camel milk. Because of its massive medical advantages, camel milk has ready to pick up fame in the whole Australian market. Individuals originate from various pieces of Australia to buy items from Camel Milk Australia. The association sold camel milk for $25/liter in the Australian market, which is relatively higher to some other milk. Thus, it has been evaluated that high-pay bunch individuals is progressively engaged in buying camel milk (McDonald, 2013). Additionally, the expanding prominence of camel milk on the planet showcase has actuated association to grow its compass on the planet advertise. Camel Milk Victoria sold milk at a pace of $40/liter in the USA advertise (MANNING, 2010). Hence, it has ready to expand its income to another level viably. Australian market USA advertise Camel milk as of late presented in the Australian market. Camel milk is available in USA advertise far before than Australian market. Notoriety of camel milk is simply begun to increment in the Australian market Camel milk is as of now well known in USA showcase. Camel milk cost is moderately low ($25/liter) in the Australian market Camel milk cost is high ($40/liter) in USA showcase. Camel Milk Victoria have contribute more on making mindfulness with respect to the advantages of camel milk in the Australian market Camel Milk Victoria need to put less on the limited time action in USA advertise Table 1: Comparison among USA and Australian market (Source: As made by the creator) Individuals from the whole way across the world are turning out to be increasingly more wellbeing cognizant (Kapferer, 2012). Camel Milk Victoria is by and by working with just 14 camels, which extremely less contrasted with anticipated interest in the market. The originator of the Camel Milk Victoria is concentrating on the extension of number of camel to 50 in next hardly any years. In this manner, abrupt increment in the creation limit likewise incorporate gigantic measure of hazard for the associations. Along these lines, showcasing plan of Camel Milk Victoria should incorporate individuals from various pay gathering with the goal that it can ready to satisfy its destinations adequately (King Chicken, 2015). SWOT investigation: One of the significant parts of executing compelling advertising plan is to incorporate legitimate interior examination of the association (Foxall, 2014). The SWOT investigation for Camel Milk Victoria is as per the following: Qualities Shortcomings Medical advantages Less rivalry Obscure product Concentrating just on Australian market Openings Dangers Camel milk can be utilized as a guide Differing item run Rivalry from customary milk makers Less powerful flexibly chain the board Table 1: SWOT investigation (Source: As made by the creator) Qualities: Camel milk is likewise called as a white gold due to the sort of positive effect it can have on clients wellbeing. Camel Milk Victoria doesn't need to confront an excessive amount of rivalry, as the item itself is yet to get mainstream in the Australian market. Shortcomings: Camel is generally obscure item in the Australian market. Along these lines, Camel Milk Victoria should confront enormous troubles to build up its item unequivocally in the Australian market. Camel Victoria additionally doesn't ready to expand its range in all pieces of Australia. Along these lines, it is getting hard for the association to improve the business income to another level. Openings: Camel milk is high in iron, nutrient C, calcium and potassium. Thus, it is additionally utilized as a guide for a few infections. In this manner, it additionally gives association the chance to sell camel milk from the medication stores too. Camel Milk Victoria likewise has various its items in the cleanser section. Presently, cleanser created from camel milk fixings is helpful for the delicate skin. Thusly, it has given the chance to catch the cleanser showcase too. Dangers: Camel Milk Victoria should confront huge rivalry from the customary milk makers at the hour of extending their scope in the Australian market. Camel Milk Victoria doesn't have a successful gracefully chain structure. Thus, it needs to confront difficulties so as to use the expansion in limit in a compelling way. Contenders investigation: Associations need to consider the techniques actualized by the rivals so as to create viable advertising plan (Gmelin Seuring, 2014). Presently, camel milk is moderately new item in the Australian market. Along these lines, it provides Camel Milk Victoria the preferred position that it doesn't need to confront direct rivalry a lot so as to expand the income level in the Australian market. Be that as it may, Camel Milk Victoria has to confront massive rivalry from the conventional milk makers so as to satisfy its promoting targets. Notwithstanding, associations like QCamel Milk Dairy Farm and Bindanoon Camel Milk Soap has ready to pick up ubiquity in the Australian market. Camel Milk Victoria should concentrate on four key perspectives so as to break down contenders systems adequately (Hollensen, 2015). The segments are depicted as follows: Contenders targets: Information in regards to the goals of the contenders can really assist association with predicting distinctive serious move (Solomon, 2014). Subsequently, Camel Milk Victoria should survey the targets of QCamel Milk Dairy Farm and Bindanoon Camel Milk Soap in a fitting way. Besides, Camel Milk Victoria additionally should consider the goals of the conventional milk makers so as to satisfy the target of promoting plan. Contenders suppositions: Camel Milk Victoria should accept a few variables like serious position, industry pattern, past encounters and dependable guideline at the hour of creating showcasing plan for the association. In any case, it isn't important that all the presumptions of the associations are precise (Whalen Boush, 2014). Nonetheless, it will in any case give a plan to the Camel Milk Victoria about the benevolent effect that it ready to make with the extended creation limit in the Australian market. Contenders technique: Associations need to use distinctive sort of systems so as to increase upper hand in the serious market (Stevens, Loudon Nykiel, 2013). Truth be told, it has become an essential procedure for the association keeps up manageable development in the market. For example, viable use of gracefully chain procedures and creation offices is among the well known approach to increase upper hand in the market. Therefore, Camel Milk Victoria should investigate systems executed by the contenders with the goal that it can ready to counter it in a compelling way. Contenders capacities: The present serious nature of the market has prompted associations to manage both little and huge size associations so as to increase upper hand in the market. In any case, Camel Milk Victoria is seemingly th

The Tragic Irony of Fahrenheit 451 :: Fahrenheit 451 Essays

The Tragic Irony of Fahrenheit 451   'Joy is significant. Fun is everything. But then I hushed up about staying there saying, I'm distraught, I'm disturbed.' (70).   Fahrenheit 451 is one of the most acclaimed of Ray Bradbury's books. Initially distributed in 1953, it depicts an advanced world amidst an atomic war. The extremist legislature of this future disallows its kin to understand books or participate in any movement which advances singular idea. The law against perusing books is probably genuinely new, and the assignment of wrecking the books tumbles to the fire fighters. One of these fire fighters is Guy Montag, the primary character of the book. Montag and his team strike homes, consuming any books they find before a horde of spectators. Despite this, satisfaction is of focal significance in this future world. Lamentably, Montag is discontent with his life for a large portion of the book. Montag's despondency is unexpected until his mindfulness turns it deplorable.   The perfect of this future man is to be glad. That is all that is needed. This thought can be exemplified by the accompanying statements: 'Bliss is significant. Fun is everything (70). 'What do we need in this nation, most importantly? Individuals need to be glad, isn't that right? Haven't you caught wind of everything your life? I need to be glad, individuals state. All things considered, right? Don't we keep them moving, don't we give them fun? That is all we live for, right? For delight, for titillation?' (65).   'We have prepared a million men. Fast triumph is our own if the war comes . . . .' 'Ten million men prepared, yet state one million. It's more joyful.' (91). As should be obvious, the individuals of this world just need to be glad. They couldn't care less about whatever else, for example, legislative issues or the economy. They just need to be upbeat. Toward the start of the book, Montag seems cheerful. He is seen consuming a house and is altogether having a ball. At a certain point, he thinks, It was a delight to consume (19). Somewhat later, he figures he would feel the searing grin despite everything held by his face muscles, in obscurity (19). It appears to be since he is totally content with his life. After the house is singed, Montag starts to walk home and is met by a little youngster named Clarisse McClellan.

A New England Spring

A New England Spring In a conversation I was having with my good buddy, Quinton, today about the current weather and the sudden drop in temperature from last week, he gently reminded me, You chose to live here in Massachusetts. To which I thought, Youre darn right, pal! But of course, now that I live in Cambridge, MA, how do I come to terms with the fact that I will NEVER have a pleasantly warm spring break? Hmmwell, there are a few ways to enjoy a New England spring and it does have its charms, I suppose. First way to enjoy a spring in Cambridge: Find the appropriate attire. Now, when I arrived to the Cambridge area from Colorado, I instantly became acutely aware of the fact that I could not gauge the weather here and, moreover, I did not have the appropriate attire to gauge the weather; for me, it was either really cold from head to toe or very warm up top with my tootsies freezing. Let me explain with some visuals: Bea in CO from November to February Bea in CO from March to October As time progressed and I became more aware of my surroundings (and somewhat more worldly), I stumbled upon this!!! Real live couple enjoying (thats Ms. Natalie Portman) enjoying a New England Spring, I presume. Not only did I become a bit more stylish with the aquisition of the peacoat, but I found that happy medium between breaking into a sweat in my all-weather/terrain-goose-feather-stuffed-poked-and-prodded-super-hyper-ultra-warm jacket and, say, catching hypothermia because I was only warming my tootsies with Uggs. 2.   Second way to enjoy a New England spring: Rainboots! And lots of them! So, as you now know, I am from Colorado and the area in which I grew up had a very dry and arid climate. I hardly ever had to watch out for rainstorms in the spring (or any time, for that matter). In fact, if there was a rainstorm in the spring, there was a good chance tornado sirens would be wailing throughout the storm. But anywho! One of the big things I learned about Cambridge springs is that there is rain involved and lots of it. And lots of rainboots are involved. So many rainboots, in fact, that there many  different kinds  from which to choose. These are my EXACT rainboots and I actually made sure I purchased rainboots with a heel because I like to feel tall when I stand in puddles  I am short. 3.     Third way to enjoy a New England spring: Fiddlehead Ferns If theres one thing I learned about Cambridge in the spring, is that people eagerly await the arrival of spring not for the weather, but for fiddlehead ferns (in fact, I found an article written in 2008 announcing the arrival of 2000 lbs of fiddlehead ferns in Boston!). So, what exactly are they? Well, according to my trusty source (Wiki, to be exact) they are the furled fronds of young fern[and] are a source of Omega 3 and Omega 6. In other words, its good for you and its definition is an alliteration. Also, you might look like this when you eat it:                                           Welp, those are all my tips for now. If anybody else can think of anything incoming prefrosh from outside the NE area should know about Cambridge, feel free to share below. Ciao.

The History of Star Wars The Force Awakens - Free Essay Example

Sample details Pages: 2 Words: 681 Downloads: 2 Date added: 2019/08/16 Category Cinematographic Art Essay Level High school Tags: Star Wars Essay Did you like this example? The Odyssey sets the standard for many modern-day epic stories. There are many examples of this, however, focusing on Star Wars, this becomes quite evident Every epic has a plot around A Heros Journey. There is a theme for the film that has an acronym, G.O.E.S. Which stands for  Ã‚   Glorified, On a Quest, Ethical, and Strong. Star Wars: The Force Awakens continues the modern epic of Joseph Campbells A Hero with a Thousand Faces incorporates The Heros Journey, Mentors and Wizards, and finally Man versus Machine. The element of Mentors and Wizards continues the modern epic in Star Wars; The Force Awakens. Han Solo is a mentor to Rey because Han Solo gives her a gift that was a gun and Rey rejects it, but Han Solo gives advice to Rey (Abrams). Rey did not think that the gun would help herself defend against the storm troopers. Han Solo gives advice to Finn, but Maz gives Finn a gun. They needed to find and defend Rey, before, getting out of the bar. Rey leaves without a weapon to run away with BB8 and then Maz gives a light saber to Finn (Abrams). Maz and Han Solo gives advice and gifts to the heros, Rey and Finn and in doing so, are acting as mentors and wizards.   Han Solo wanted to bring Kylo Rens son back (Abrams). Han Solo wanted to see his son again because Han Solo has not seen his son in a few years and wants him to be good. Don’t waste time! Our writers will create an original "The History of Star Wars The Force Awakens" essay for you Create order Man versus Machine remains an aspect of the modern epic in The Star Wars The Force Awakens. Rey surprised Finn because she could not fly the Millennium Falcon that saved BB8 (Abrams). Rey relied on technology, but Rey relied on herself to fly the Millennium Falcon.   The dark side used machines to destroy the planet, by sucking the sun out of the energizer (Abrams). Sometimes people live for the machines or they will live for evil. When the people saw the energizer they started panicking, because they did not know what was happening on the planet.  Ã‚  Ã‚   Rey and Finn fought the storm troopers while escaping the dark side (Abrams).   While they were in the trading post the heroes, Rey and Finn must take part in combat for an epic battle against good an evil.  Ã‚   This aspect in The Star Wars: The Force Awakens continues a modern epic through Man versus Machine. The last detail of the modern epic is the Heros Journey. In Star Wars: The Force Awakens. Rey tries to sell BB8 because Rey wanted to get some food for herself, but Rey did not end up selling him (Abrams). Since  Ã‚   Reys conscience questions why BB8 is important.  Ã‚  Ã‚   This demonstrates Reys choice of goodness over evil.   Throughout the story, Rey struggles with her desire to defeat evil by protecting BB8 while trying to get him back to his home base.   Over and over Rey continuously fights battles with the storm troopers.   Rey refuses to accept defeat when Rey finds a new-found friend, Finn, who was born into the dark side, but escapes from the evil forces.   Meeting Finn encourages Rey to continue the journey even though its a struggle.   Another example of Reys journey is demonstrated by Han Solo offering Rey a job, but she rejects it, as Rey wants to help protect BB8s secret map.(Abrams).  Ã‚   Finn, Han Solo and Rey travel together to see Maz, who over ti me becomes Reys mentor.   During this part of adventure, Rey doubts herself and her strength.   This can be seen in Reys and Finns attempt to fly the Millennium Falcon.   Star Wars: The Force Awakens, continues Josephs Campbells   A Hero   With a Thousand Faces by adding The Heros Journey, Mentors and Wizards, and ultimately Man Versus Machine. In the Heros Journey Rey found her call to the adventure by helping keep BB8 and the classified information safe.   Rey shows strength by fighting against the Storm Troopers, went on a quest to return BB8 back to base and made ethical decision by not trading BB8 for food.

Essay The Combination of Society and Culture - 893 Words

The Combination of Society and Culture Without delving into deep sociological theories of the nature of society, we can consider human societies as any community of individuals who are united together by a common bond of nearness or intercourse and are those who recognize each other as associates, friends and acquaintances. Individuals who play certain roles and the relationships between each role form the society itself. The complexity of society makes it difficult for us to identify our relationships. Generally, societies form different norms and cultures and these norms and cultures will change. Despite the changes in ones society and culture, members of any society like happiness in their own ways. In complex societies, it is†¦show more content†¦A central challenge for any culture is trying to secure an acceptable if not virtuous mode of collective life (Gergen 185). This is called the moral project. This project, if completed, would create the ideal utopian society. Our western culture has sought to construct an intelligibility that can be shared by all, an image of moral life and how it is to be achieved. The problem here lies in the emergence of new technologies such as cell phones, the Internet, and faxes that have expanded and intensified the domain of social connection. This is bringing about a whole new type of society and cross culturalization among people. The new question from this is, Can the traditional conceptions of self and community remain a viable basis for moral order? Humans also use symbols to distinguish between different societies and cultures. The uses of requests, commands, commendations, corrections, greetings, symbols, and so on have practical consequences in cultural life. To theorists, language is seen as an unremarkable tool that people use to coordinate activities. On the other hand, symbols can be regarded as one of the most basic systems of human expression. Symbols convey a deep and almost instinctive meaning to people. Whether it is see n as embodying violence and oppression or as a rallying point, symbols make up the very fabric of identity. A symbols very existence and meaning depends on whom it is representing. A given symbolShow MoreRelatedHofstede Model Of National Culture989 Words   |  4 Pages Hofstede Model of National Culture Introduction Culture is the social behaviour and integrated pattern of human knowledge, belief, and behaviour that depends upon the capacity fro learning and transmitting knowledge to future generations It is the set of values, goals and practices that characterise an organisation A key to being successful in business internationally is to understand the role of culture in international business.culturalRead MoreLeadership And Hofstede s Six Dimensions1156 Words   |  5 Pagestoday’s business can be tricky. 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Abdul Kalam †Kalam’s Life Portrays Free Essays

Kalam’s life portrays, what zest for life is all about. Kalam divides â€Å"wings of fire† into various phases of his life and builds on it. His humble childhood to his first break to disappointments to successes. We will write a custom essay sample on Abdul Kalam – Kalam’s Life Portrays or any similar topic only for you Order Now He writes with passion about his mentors, his teachers and his colleagues. He writes at length about the birth and adolescent years of the Indian space program. He writes about how to be a good leader, a good motivator, a good project manager and a above all someone with passion and devotion towards his work. His Humble beginnings, hard work, persistence, and above all a passion for life and all things that are possible in it, are all well described in the book. He does all of this in very simple prose. What struck me throughout the book was his recollection of small snippets of poems or phrases from various sources. His citing of the various colleagues he worked with, his bosses or people he appointed through the 60 years of his career are also quite impressive. Although this makes an easy and gripping read, at times the transmission goes above your head due to the generous use of technical terms being used and complex rocket technology being described. However, APJ did a good job of drawing parallels with objects of layman understanding After reading the book, It makes you feel that you know the man more intimately, His humility strikes you down. A very refreshing book, from a refreshing person, giving a glimpse of what the power of positive thinking can help you do, given the shortcomings of the beaurocracy in a country such as India. Beating all odds, the man reached out to the stars, and has become one. Kalam never married. He writes that he found, to maintain relationships was more difficult than rocket science. So all you married folk can pat yourself on the back! It does though beg the question, to have that kind of passion and dedication does one have to give up worldly life as we know it and take up â€Å"sanyas† from everything but work? Whatever it maybe, you will come out satisfied after reading this book, having gained some pearls of leadership qualities, project management, rocket technology and the history of Indian space program. Above all you will be filled with patriotism (if Indian), passion, motivation and inspiration at the end of these 200 odd pages. How to cite Abdul Kalam – Kalam’s Life Portrays, Essay examples

Survival Lottery Essays - The Survival Lottery, Meta-ethics

Survival Lottery In his article "The Survival Lottery," Harris suggests a situation where a possible course of action would be to kill a healthy person and use his organs for transplantation, thereby saving several lives at the cost of one. However the argument Harris presents, which he claims to be rational, does intuitively raise a certain moral repugnance. The issues addressed such as whether letting die is equivalent to killing, or is killing the innocent ever justified, are controversial in themselves and Harris's views have been roundly criticised. This Essay will examine the main issues raised by the survival lottery and attempt to prove Harris's claim that it would be a rational thing to do is in fact wrong. I will not do this by appealing to some objective moral standard, such as we have a duty to never kill the innocent, as this will inevitably lead to deadlock and lower the debate to a matter of your own personal opinion. Instead I will argue that a Reductio ad Absurdum can be levelled against Harris's argument because of the untenable consequences it would lead to. By revealing the weakness of the argument for the lottery we can show why it shouldn't take place without being drawn into a conflict between consequentialist and objectivist based ethical theories Harris's argument is based on the "maximising lives" theory, as he believes there is value in numbers and that two lives are twice as valuable as one. From this premise he gives the example in the survival lottery of two patients Mr. Y and Mr. Z who are certain to die unless they get organ transplants, but no spare organs are to be found. They both suggest that a healthy person, (Mr. A) be seized, killed painlessly and his organs be used for the transplantation. They argue that this is the rational and morally correct thing to do, for to not do so would be sacrificing two lives to save one. It is the right course of action since it maximises the number of lives saved albeit at the cost of a healthy and innocent person. To combat the fear, worry and possible abuse by doctors of who should be seized and "disorganised" Mr. Y and Z suggest a lottery as a fair way of determining who should be the donor. Mr Y and Z do have a strong case, they can argue that they are just as innocent as Mr A, as it's not their fault they need organ transplants. For the doctors to refuse to treat them is in effect discriminating against sick people. When we try to point out to them that doctors have a duty not to kill anyone, Mr Y and Z could claim that this is begging the question as the doctors through there inaction will be killing both of them. Perhaps this is where we can attack Harris, he equates killing with letting die for as a consequentialist it does not matter to him how the deaths come about, merely the fact that they have occurred is what's important. However we could argue that by killing Mr. A we will have performed an ACTION, it will have been a man made death. On the other hand if we "kill" Mr. Y and Z we will have let nature take its course, no act has been done by an agent and can we be held responsible for things we don't do ? We could use the example of starving children in Africa, if we don't always send aid to them are we responsible for killing them ? However this does not settle the question, we have merely provided an alternative viewpoint and on what basis can we say this is more morally correct than Harris's view ? Maclean tries to side step this deadlock by arguing that the killing of Mr A is not moral question at all, in fact its "morally impossible." Harris assumes that the organs for Mr. Y and Z are available albeit at the death of an innocent person. Maclean states that although the organs are physically available, they are not morally available and if this is the case there should be no question of killing Mr A. By denying the availability of organs we can then say the doctors have no course of action to take, Mr Y and Z cannot be saved and the question of whether letting them die is tantamount to killing them does not even arise. However I don't believe this has resolved the

The Difference Between Design and Utility Patents

The Difference Between Design and Utility Patents A design patent protects only the ornamental appearance of an invention, not its utilitarian features. A utility patent would protect the way an article is used and works. It can be very confusing to understand the difference between a design patent and other types of intellectual property. Understanding Utility Patents It can get tricky because while design and utility patents provide separate types of protection, the utility and ornamentally of an invention are not easily separable. Inventions have both functional and ornamental characteristics and you can apply for both a design and a utility patent for the same invention. Moreover, if the design does provide utility for an invention (for example; the ergonomic shape design of a keyboard makes it useful as an invention that provides comfort and reduces carpal tunnel syndrome) then you would apply for a utility patent to protect the design. Understanding Copyrights Design patents protect the novel ornamental features of a utilitarian invention. Copyrights can also protect things that are ornamental, however, copyrights do not have to protect useful things for example, a fine art painting or sculpture. Understanding Trademarks Design patents can be filed for the same subject matter protected by a trademark. However, two different set of laws apply to patents and trademarks. For example, if the shape of a keyboard was protected by a design patent then anybody copying your shape would be infringing upon your patent rights. If the shape of your keyboard was trademark registered, anybody copying your keyboard shape and causing confusion for consumers (i.e. causing you to lose sales) would be infringing upon on your trademark. Legal Definition of Design According to the USPTO: A design consists of the visual ornamental characteristics embodied in, or applied to, an article of manufacture. Since a design is manifested in appearance, the subject matter of a design patent application may relate to the configuration or shape of an article, to the surface ornamentation applied to an article, or to the combination of configuration and surface ornamentation. A design for surface ornamentation is inseparable from the article to which it is applied and cannot exist alone. It must be a definite pattern of surface ornamentation, applied to an article of manufacture. The Difference Between the Invention and the Design An ornamental design may be embodied in the entire invention or only a part of the invention. The design could be ornamentation applied to the surface of an invention. Note: When preparing your design patent application and creating your patent drawings; if a design is just surface ornamentation, it must be shown applied to an article in the patent drawings, and the article must be shown in broken lines, as it forms no part of the claimed design. Be Aware There is a big difference between a design and utility patent, realize that a design patent may not give you the protection desired. An unscrupulous invention promotion company may mislead you in this way.

To Essay or Not to Essay

To Essay or Not to Essay About the sites If you’re one of many who haven’t heard of essay writing sites, at their core they’re content mills for students but with the ethics of desperate writers and lazy students thrown out the window. iWriteEssays.com offers to write high school and college papers, admissions, dissertations and theses. They charge students between $12.50 to $48/page, depending on the student’s deadline and type of piece. On the high end, they claim being able to provide a paper in eight hours at the right price. â€Å"We can write anything from high school to PhD  level.† says Brandon S., a member of the iWriteEssayssupport team. What does this mean for writers? â€Å"Writers receive compensation based on the number of pages they write,† he says, noting that some websites have a set rate and others will pay based on the demand for that particular paper.   A quick search unearths hundreds of these sites. Essaywriters.netpromises writers their best efforts towards â€Å"making your freelance writing jobs easy, efficient (and) highly paid.† Another, EssayShark.com, allows writers to set their own pay for the order. StudyBay.com claims an average rate of $120 offered Posing as a student, I asked Brandon S. if an essay I ordered through an essay site could get thrown out. â€Å"Yes,† he admitted. â€Å"Presenting someone else’s work as your own is a form of plagiarism.† Then I asked: â€Å"Have you ever had trouble?† He replied, â€Å"No. Our services are confidential. There is no way for professors and teachers to tell that the essays are written Good to know they’re aware of this themselves, then . . . An author’s perspective â€Å"One word: Unethical,† says Ruth E. Thaler-Carter, a member of Editors Association of Earth . Sarah Varnam, the owner of a Toronto-based content creation and editing company, agrees. â€Å"Sites that provide restructuring of arguments, or even worse, complete re-writes or essays for money are, indeed, highly unethical. Not only are you putting your professional image at risk, as plagiarism is a serious offense, but the student is defying the purpose of higher education. She’s been contacted For legitimate copyediting jobs for students, author Ryan Dunlop suggests talking to professors and thesis advisers to find out what’s allowed – or not. Has a student really earned their degree if the work isn’t theirs? Before saying yes to writing for an essay-writing site, consider how you would feel if the doctor about to operate on you passed on a thesis written

Funding for Military Psychology Essay Example | Topics and Well Written Essays - 1750 words

Funding for Military Psychology - Essay Example It does not come as a surprise that â€Å"700,000 children in America† have one of their parents â€Å"deployed to a war zone†. Being deployed in such a demanding profession requires great physical, mental and psychological strength. The relevance of military psychology becomes clearly expressed, and it transpires that government should provide maximum possible funds in order to support military psychology. The military profession requires the people involved to stay fit and healthy throughout their course of service, so they have to undergo severe training in order to meet the demands of the same. The training given in military comprises basic training, and other high endurance exercises and programs that are formulated with an aim to keep the personnel highly competent and fit in all terms. Along with the physical competence rendered to the troops through training, they acquire other skill sets and important qualities such as courage, tactics, etc. Different types of training need to be provided for the troops, which would make them competent to face â€Å"diverse missions, including counter-terrorism, asymmetric threats, traditional threats, reconstruction, and humanitarian assistance missions†. Highly integrated training programs that incorporate a mix of different technologies are being developed in order to prepare the soldiers for the same, and one such training program is â€Å"Live Virtual and Constructive (LVC) training†.... Highly integrated training programs that incorporate a mix of different technologies are being developed in order to prepare the soldiers for the same, and one such training program is â€Å"Live, Virtual and Constructive (LVC) training† that engages the troops in interactive virtual settings, which replicate real life scenarios (1). Other training programs involve â€Å"Map Exercise (MAPEX), Tactical Engagement Simulation Exercise (TESEX), Command Post Exercise (CPX), Field Training Exercise (FTX),† etc. (â€Å"Basic Standards† 49). In addition to such diversified programs, the physical training that military personnel have to undergo in order to hone their combat skills are even more tough and require high levels of stamina and mental strength. Therefore, such arduous training is bound to put the troops under excessive stress, which at times they might not be able to cope with. In such cases, not only does the training fail to achieve its purpose; furthermore, it forces the military personnel to lose their sense of psychological balance. As a result, they will be unable to perform well in the warfare phases, thus putting in risk the country and the citizens. In addition to the troops being unfit to face the real world missions and jeopardizing the safety of the ones they were meant to protect, the negative results occurring due to stress caused by training further extend to other phases. For instance, it is known that the government spends a significant amount of funds in order to support such technology. So when it gives rise to negative implications, it transpires that all the â€Å"considerable effort and expense† that went behind creating and delivering such â€Å"high quality graphical, audio and haptic sensory stimuli† has gone to waste (Rizzo et al. 1).

Modern French History Essay Example | Topics and Well Written Essays - 1000 words

Modern French History - Essay Example This political development, particularly the French Revolution, is related to the European authoritarianism in the sense that it influenced significantly the trajectory of this political thought. It was recognized as a new approach – a transformative social upheaval – crucial in influencing the development of future European regimes with its successes. The French Revolution has led to a strategic shift in the political landscape in Europe, particularly in the growth of authoritarian governments. The democratic ideology of the revolution were power is being given back to the people became popular. Even when the revolution and the ensuing governments turned antidemocratic, the French became enamored with the government and supported it with a strong sense of nationalism (Hampson and Crocker, 167). Under Napoleon Bonaparte, the empire became popular and France’s neighbors became wary not just about the French expansionist ambitions but also about the developments in the country. Interstate conflicts such as the Crimean War flared in Europe. In addition, however, there was a widespread fear that the revolution would be replicated in each of the European countries. As a result European governments started cooperating and enforcing policies such as White Terror aimed at preventing the spread of democratization and nationalism. Many of European governments became more authoritarian, rejecting demands for constitutions, electoral and social democracy and national self-determination (Hampson and Crocker, 167). With the French Revolution, the concept of a new type of revolution has been brought forward. Here, there was the ideology for struggle but without establishing democratic governments afterwards. The principle underpinning this development is how power vacuum is created during revolutions, and authoritarianism became critical in the maintenance of the balance of power. This can be demonstrated in the case of the Russian experience. Lenin and M arx heavily used the French revolution as a model for their vision for Russia. Lenin embraced the French conception of revolutionary democracy, which Marx’s theory of revolution has also recognized (Clarke and Foweraker, 770). Based on their doctrines, Bolshevism emerged. Its Jacobin type of revolution became successful in toppling the Russian monarchy and the state descended into extreme authoritarian regime under Joseph Stalin. The French Revolution is also linked to the revolutions in many states in Europe such as Germany, Poland, Italy and Austria in the year 1848. Also known as the Spring of Nations, it was considered a Europe-wide revolt, event extending as far as Latin America. While the upheaval was eventually crushed, it has brought about changes such as the limitation to Denmark previously absolute monarchy and how serfdom was abolished. The legacy of the French Revolution, with its democratic ideology and imperialist practice, rested on the manner and degree by whi ch countries in Europe reacted in their respective circumstances. An important dimension to the French Revolution is how preceding scholars and nationalists recognized the necessities of terror and the mix of violent and murderous personalities who led it. According to Shlamentokh, there emerged a benevolent attitude towards the participants to the revolution in contemporary Europe or immediately after uprising. For example, there was the manner by which the terrorist Collot

Health Promotion Intervention Plan On Cardiovascular Disease

Health Promotion Intervention Plan On Cardiovascular Disease Planning is defined as a step by step movement from the beginning till the end of a programme (Naidoo and Wills, 2009).It was also clearly stated by Tones and Green (2005) as an outline of different parts of a programme and how they are interwoven together. Planning a health promotion programme requires logical approaches that run through different stages before an effective outcome can be established (Naidoo and wills,2009).This involves the use of different kind of planning model. In this circumstance the Ewles and Simnett (2003) planning schema will be made use of to plan this intervention. This is a schedule that encompasses seven key planning actions. They include identifying health need assessment, setting goals and objective, choosing good strategies for the set objectives, sourcing for fund and man power, mapping out evaluation plan ,so as to enhance good performance ,setting an action plan, and lastly implementing the plan (Bartholomew et al.,2006).A top-down approach in executing programme plan will be used in this arena (Laverack,2005).This Top-down programmes approach are usually apprehensive with lifestyle and behavioural fulfillment to specific stipulated norms (Boutilier,1993).This is the reason why the approach will best suite this plan. Background knowledge Cardiovascular disease is an ailment of the heart and the circulatory system. It consists of the coronary heart disease heart attack and angina as well as stroke. The organ that is affected by this disease is part of the toughest muscle in the body, so as to keep blood pumping constant. There are specific arteries for different organs in the body, but the one that supply the heart is called the coronary artery. When this blood vessel is affected it lead to the ailment called the coronary heart disease. This ailment occur when the blood vessel supplying the heart become narrowed by accumulation of fatty substances called atheroma within their walls. A condition called atherosclerosis. This could cause reduction of blood current to the heart due to the tightening of the vessel, which could lead to having an heart attack or myocardial infarction. This . The nature of the health needs assessment Cardiovascular diseases are a worldwide leading cause of death, which causes approximately 17.1 million deaths per year (WHO, 2010). These diseases of the heart are the major cause of death in the United Kingdom which includes the Northern Ireland (Chief Medical Officer, 1999; DHSSPS, 2004, p. 97). In spite of the reduction in the drift in death rate of diseases of the heart and the circulatory system, coronary heart disease still remains the common cause of death in the United Kingdom (British Heart Foundation, 2007). The mortality rate incurred by this ailment every year is roughly 208,000 deaths (British Heart Foundation ,2007).This reflected roughly one in 3 people death per year, which is around 36% of the populace (British Heart Foundation, 2007).The major form of Cardiovascular Disease are coronary heart disease (CHD) ,which account for around 48% of mortality rate and around 28% death rate from stroke. This ailment which could lead to angina, heart attack and heart stoppage is one of the main causes of death in Northern Ireland. It was reported that this ailment causes 1 in 3 deaths in men and 1 in 4 deaths in women and is accountable for approximately 20% of the entire loss in productive years in this part of UK (Chief Medical Officer, 1999). Unal et al. (2004) claimed that a reduction in coronary heart disease (CHD) in the U.K between the 1980s and 1990s was around 58% which account for more than half of the populace. .This reduction was brought by drastic change in the primary threat, which is smoking and the remaining 42% was achieved from the secondary prevention and treatment provided (Unal et al., 2004). McWhirter (2002) claimed that the electoral wards with the top mortality rates in Northern Ireland are also those with the uppermost levels of deficiency. National Heart Forum (2002) pointed out that various citizens have a heritable nature towards coronary heart disease, bu t for huge mass of people the danger of coronary heart disease is basically determined during oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s lifespan by the food being consumed, physical immobility and smoking. National Heart Forum (2002)stated that heart attacks and ill health from coronary heart infection may seem inaccessible to childrenà ¢Ã¢â€š ¬Ã¢â€ž ¢s lives, but the major risk factor for developing coronary heart disease like (rise in blood cholesterol, high blood pressure, high blood glucose level and smoking) all build up throughout the lifespan, most occurring during childhood and teenage years. Various researches have confirmed that the early signs of coronary heart infection are already obvious in some children and teenagers (DHSSPS, 2004). The growing levels of obesity amongst children and young people mean that they are likely to be at advanced threat of developing coronary heart disease in later life (National Heart Forum, 2002). Cardiovascular disease need to be addressed all over the field from primary prevention in not at risk population that is by considering diet, physical fitness, overweight prevention and smoking in children and young people , which could predispose them to other life threatening diseases that are non-communicable. Therefore cardiovascular disease especially coronary heart disease is a health problem that require drastic intervention. Aims The overall aim of this plan is to educate and increase the level of awareness among university undergraduate students about the risk of having coronary heart disease by using the behavioural and life style approach (Laverack, 2005). Objective Labonte (1998) claimed that nearly all conventional health promotion goals are based on disease prevention, decreasing death rate, morbidity, and behavioural changes. Therefore, the objective of this proposed intervention will focus on school based prevention approach (Laverack , 2005) by creating awareness which will result in healthy way of life from the grassroots by catching them young. The objective is tailored towards a SMART ideology, that is must be Specific, Measurable, Achievable, and Realistic as well as time conscious. The educational objective are as follows To encourage students to dissipate knowledge among their peers of the consequences of getting a coronary heart disease. To increase student awareness of the kind of food that could predispose them to getting the disease. To enlighten students about the kind of lifestyle they need to inculcate to avoid the danger of having the disease. To establish whether student have a prior knowledge about the disease and it consequences. To inform participant about the healthy food that they need to adopt to reduce the risk of being affected by the ailment.

The Implications of the Phrase: “Existence Precedes Essence.”

Kung Tzu or Confucius as he is better known as was born in 551 BC and was a Chinese thinker and teacher (as he preferred to see himself) developed a system of philosophy and religion known as Confucianism. One part of his thoughts in particular are currently of interest to us; his views on human nature. Confucius believed that human nature is neither good nor evil, but develops through out one’s life.The actions, choices and thoughts of every person all contribute towards a person’s nature; and as a result of this thought he justified that there is no collective human nature and that human nature varies from person to person. This may be summed up into one phrase: â€Å"existence precedes essence†. The statement in this case would mean that people are born without any nature as such, and are neither good nor evil to begin with; quite simply they’re like a hollow husk with no character, soul or substance (mental and emotional) that would make them human.The character develops and grows as a person experiences live and all the challenges and rewards that accompany life and is reflected through the actions and decisions of each person. This would imply that every individual is born with a ‘clean sate’ and are thus free to determine the direction of their existence weather for good or evil as a culmination of their lives thus far. It also means that all human beings are born equal (at least on a moral plain) because every individual at birth has no essence or soul; quite simply, they may be compared to animals.It is their lives and experiences that shape who they are in essence and their actions and choices that reflect who they are. Further more as a result of the equality implications is could be deduced that all people regardless of their economic or social class are equally capable of committing good and evil and no individual is incapable of committing either good or evil regardless of their social or economic class.

The Claim Justified Evolution Of The Transatlantic Slave...

The Falsely Justified Evolution of the Transatlantic Slave Trade In the early stages of the evolution of slavery in Europe, which eventually transformed into the infamous transatlantic slave trade, slavery was simply considered as those who were held captive from each conflicting side of war. Whichever side lost the war was deemed slaves by the victorious side. Since there wasn’t any race that was considered inferior to the other within Europe, skin color wasn’t a large influence in early stages of European slavery. But at this time, a vast majority of Europe had their sights set on exploration and conquest, also known as manifest destiny. This Christian religious affiliation had a large impact in the use of slaves, as well as the†¦show more content†¦Not only did the Portuguese trade with these people, they also began capturing African men, women, and children, with the sole intent of trading them as slaves. As this premature slave trade developed in the 15th century, African slaves began making and impact in the cultural diversity of many cities in Europe. At the end of the 15th century, enslaved Africans made up about 10% of popular cities in Western Europe. (Donnan) Since Southern Africans were considered inferior at this point of discovery, there wasn’t much they could do to defend themselves from these forms of exploitation. They were in such high demand that they were traded between all of Europe and Asia, as far as Russia and even traded within their native continent of Africa. Northern Muslim Africans were those that kept them as a commodity. Once the demand became so prominent, English and Dutch ships began accompanying Portugal’s voyages down the African coast. After the premature slave trade became more popular and Europe’s nominal economy was blooming, Spain decided to continue the development of Western imperialism by exploring across the Atlantic Ocean with the help of Italian explorer Christopher Columbus at the conclusion of the 15th century. This fueled the already dramatic trade of human cargo by creating trade routes, essentially, worldwide between North America, Europe, and Africa. These conquests created what

The Epidemic Of Hiv / Aids Essay - 1607 Words

Thirty-five years on June 5, 1981, what began with five cases of a rare lung infection (Pneumocystis carinii pneumonia) among five otherwise healthy gay men eventually emerged as global health crisis, which in 1982, was formally identified as acquired immune deficiency syndrome (AIDS). Another two years would pass before scientists were able to isolate the retrovirus that causes AIDS, which in 1984 was termed human immunodeficiency viruses (HIV). Although a successful discovery, in the absence of a proven treatment, HIV and AIDS had free rein in which to leave in its wake a global path of fear, illness, and death. To understand the totality of HIV/AIDS, consider the following. Since the onset of the pandemic more than 70 million people have been infected with HIV, 35 million people have died of AIDS-related illnesses, and globally, at the end of 2015, an estimated 39.8 people were living with HIV (World Health Organization, 2016). Notwithstanding the global significance of HIV/AIDS, this paper, aside from a historical overview of HIV/AIDS, will focus solely on the continuing public health threat of HIV/AIDS in the United States. Historical Overview of HIV/AIDS The year 1981 remains synonymous with the discovery of AIDS. However, this malignant syndrome did not develop overnight. To understand the emergence of HIV/AIDS as a global pandemic, we must remember this virus had the advantage of historical inconspicuousness. To explain, as early as 1930, a cross-spices viralShow MoreRelatedThe Epidemic Of Hiv And Aids1535 Words   |  7 Pagespopulation include providing access to health care, HIV testing and syringe services programs. The Office of HIV Planning in Philadelphia focuses on the needs of the population, conducts community outreaches and educational sessions. As previously stated, 32 state Medicaid programs reimburse for routine HIV screening of adults aged 15-65 years, regardless of risk. This policy allows for individuals to more likely participate in this screening process. HIV testing can be done through health care professionalsRead MoreThe Epidemic Of Hiv / Aids1306 Words   |  6 PagesOne of the most known and feared viruses in the world today is HIV/AIDS. To fully understand on why HIV/AIDS is so deadly, we need to first understand and breakdown on what this virus exactly is. HIV is an acronym that stands for Human Immunodeficiency Virus. Human means that only humans can be infected by this virus. Immunodeficiency means that this virus attacks and weakens your immune system to the point where your immune system can no longer protect your body. Virus means that it can onlyRead MoreThe Hiv / Aids Epidemic1650 Words   |  7 PagesThe HIV/AIDS epidemic poses a major concern for global health. There are approximately 36.7 million people living with HIV/AIDS worldwide (WHO, 2017). Due to the increased phenomenon of global migration and movement we see a proportion of individuals who are HIV positive migrating. In Canada alone, over 300,000 new immigrants were welcomed into the country in 2016 (CIC; Globe And Mail, 2016). As a result we can infer that certain proportion out of all immigration applicants into Canada were HIV positiveRead MoreThe Hiv / Aids Epidemic1848 Words   |  8 Pagesreduce its high rates of HIV/AIDS prevalence in the face of low socioeconomic development and declining Gross National Income (GNI) per capita because its existing NGO-based system for HIV/AIDS prevention was scaled up through international technical and financial assistance. The two leading NGOs in this effort, Haitian Gro up for the Study of Kaposi’s Sarcoma and Opportunistic Infections (GHESKIO) and Partners in Health (PIH), were created at the onset of the HIV/AIDS epidemic in the early 1980s, butRead MoreThe Hiv / Aids Epidemic1072 Words   |  5 Pagesagainst HIV/AIDS (Country and Lending Groups, n.d.). They have one of the highest prevalence rates of HIV/AIDS in the world at 19.1%, and the incidence of new cases is increasing steadily (Milan, 2014; CIA, n.d.). To combat this growing problem President Jacob Zuma launched the largest HIV Counseling and Testing campaign in the world in April 2010 (â€Å"Global AIDS†, 2012). In the same year, the country also achieved a significant reduction in the price of antiretroviral medicines (ARVs) (â€Å"Global AIDS†, 2012)Read MoreThe Hiv / Aids Epidemic2082 Words   |  9 Pages The United States has been fixated on its mission to abolish the sex industry since the start of the HIV/AIDS epidemic in the 1980s. George W. Bush and Congr ess created the United States Leadership against HIV/AIDS, Tuberculosis, and Malaria Act of 2003 with the intention of funding beneficial programs furthering the research and accessibility of HIV/AIDS treatment. (Middleberg, 2006). The beneficiaries of this funding must show their opposition towards prostitution and sex trafficking in orderRead MoreThe Hiv / Aids Epidemic3453 Words   |  14 PagesGlobally, there is good news. In 2011 the World Health Organization (WHO) claimed that the HIV/AIDs epidemic was declining in their â€Å"Global HIV/AIDS Response† progress report (Progress Report 2011). Each continent and region, however, showed different changes in their rates of HIV/AIDS (Progress Report 2011). In North America, and specifically in the United States, the incidence of HIV has been constant for the past several years (Progress Report 2011). Despite the stability of this disease,Read MoreThe Epidemic Of Hiv / Aids2413 Words   |  10 Pagesworld issues. In 198 0, news papers, highlighted the onset of an epidemic, one that would create fear, isolation, bias and discrimination. The HIV virus took the public by disbelief, one of the main tribulations with HIV disease was that there was no concrete evidence that determined its transmission. Many Semantic variations such as gay mans disease created biases and discrimination toward this population (CITE). The onset of HIV/AIDS virus also created a devastating impact on healthcare professionalsRead MoreHiv / Aids Epidemic : A Huge Epidemic1314 Words   |  6 PagesHIV/Aids Epidemic HIV/AIDs is a huge epidemic still plaguing society today. The lack of knowledge and technical advances has caused an increasing number of cases. It has made its way around the world since the 1940s, causing countries to join together in the fight against AIDs. With all the campaigning that has been done the numbers of cases continue to rise. Countries have separated the disease into three patterns to make it easier to distinguish the effects that AIDs has on different regions ofRead MoreShould The Hiv / Aids Epidemic?918 Words   |  4 PagesShould the HIV/AIDs epidemic in Africa be described as a feminist issue? With higher transmission rates concentrated among African women, and the vast majority of new mother-child transmissions occurring within African countries, HIV seemingly fits into the scope of feminist concerns. As described in Oppong and Kalipeni’s contribution to Kalipeni, et.al.’s HIV AIDS in African: Beyond Epidemiology, the consistent classifying of th e HIV/AIDS epidemic as being the direct result of distinct African