Developing Innovative Marketing Plan

Question: Talk about the Developing Innovative Marketing Plan. Answer: Presentation: Showcasing plan depicts a far reaching diagram that plots an associations promoting and publicizing procedure to continue its situation in the market (Amer, 2015). In this arrangement, the emphasis will be on the Camel Milk Victoria that has as of late extended its ability to another level. The limit upgrade has prompted association to execute techniques with the goal that it can ready to catch significant portion of the market. Showcasing plan of Camel Milk Victoria should be created in such manner with the goal that it can ready to give powerful advantages to the associations. The promoting plan will concentrate on the appraisal of market so as to distinguish the most ideal methodologies that Camel Milk Victoria can actualize so as to satisfy its advertising destinations. The report will likewise remember inward examination of the association for request to increase upper hand in the market. Hence, showcasing plan will likewise concentrate on the executed methodologies by the conte nders of Camel Milk Victoria so as to satisfy the advertising target of the association. Foundation: Camel Milk Victoria is Kyabram put together association that concentrations with respect to giving prevalent quality dairy items produced using the camel milk. The association has ready to pick up prominence in the Australian market with its inventive advertising systems. By and by, Camel Milk Victoria produces best camel milk in Australia. It is additionally the single maker of camel milk in Australian market. The association featured the way that camel milk contains 40% less lactose and 30% less fat contrasted with cow milk (Camel Milk Victoria, Natural Health Camel Milk Australia, 2016). Thus, it has affected individuals to devour camel milk for having great wellbeing. Truth be told, it has been evaluated that camel milk is help to the medical problems like food sensitivities, diabetes, chemical imbalance, insulin issue, malignant growth and lactose narrow mindedness. Thus, the ubiquity of camel milk is expanding in a consistent way. Market demography and request investigation: The Food and Agricultural Organization (FAO) surveyed that the number of inhabitants in camel in the whole world is around 22 million. Be that as it may, practically 89% of those camels are one-bumped dromedary camels and just 11% speaks to two bumped camels (Food and Agriculture Organization of the United Nations, 2016). Consequently, it featured the way that the world doesn't have the ability to satisfy whole milk necessity with camel milk. Then again, the interest for the camel milk is consistently developing on the planet showcase. Camel Milk Victoria has ready to use this expansion in the prominence in the camel milk in a compelling way. By and by, it is among the well known names in the whole Australian market that gives predominant quality camel milk. Actually, Camel Milk Victoria is the principal authorized association in the Victoria express that gives camel milk. Because of its massive medical advantages, camel milk has ready to pick up fame in the whole Australian market. Individuals originate from various pieces of Australia to buy items from Camel Milk Australia. The association sold camel milk for $25/liter in the Australian market, which is relatively higher to some other milk. Thus, it has been evaluated that high-pay bunch individuals is progressively engaged in buying camel milk (McDonald, 2013). Additionally, the expanding prominence of camel milk on the planet showcase has actuated association to grow its compass on the planet advertise. Camel Milk Victoria sold milk at a pace of $40/liter in the USA advertise (MANNING, 2010). Hence, it has ready to expand its income to another level viably. Australian market USA advertise Camel milk as of late presented in the Australian market. Camel milk is available in USA advertise far before than Australian market. Notoriety of camel milk is simply begun to increment in the Australian market Camel milk is as of now well known in USA showcase. Camel milk cost is moderately low ($25/liter) in the Australian market Camel milk cost is high ($40/liter) in USA showcase. Camel Milk Victoria have contribute more on making mindfulness with respect to the advantages of camel milk in the Australian market Camel Milk Victoria need to put less on the limited time action in USA advertise Table 1: Comparison among USA and Australian market (Source: As made by the creator) Individuals from the whole way across the world are turning out to be increasingly more wellbeing cognizant (Kapferer, 2012). Camel Milk Victoria is by and by working with just 14 camels, which extremely less contrasted with anticipated interest in the market. The originator of the Camel Milk Victoria is concentrating on the extension of number of camel to 50 in next hardly any years. In this manner, abrupt increment in the creation limit likewise incorporate gigantic measure of hazard for the associations. Along these lines, showcasing plan of Camel Milk Victoria should incorporate individuals from various pay gathering with the goal that it can ready to satisfy its destinations adequately (King Chicken, 2015). SWOT investigation: One of the significant parts of executing compelling advertising plan is to incorporate legitimate interior examination of the association (Foxall, 2014). The SWOT investigation for Camel Milk Victoria is as per the following: Qualities Shortcomings Medical advantages Less rivalry Obscure product Concentrating just on Australian market Openings Dangers Camel milk can be utilized as a guide Differing item run Rivalry from customary milk makers Less powerful flexibly chain the board Table 1: SWOT investigation (Source: As made by the creator) Qualities: Camel milk is likewise called as a white gold due to the sort of positive effect it can have on clients wellbeing. Camel Milk Victoria doesn't need to confront an excessive amount of rivalry, as the item itself is yet to get mainstream in the Australian market. Shortcomings: Camel is generally obscure item in the Australian market. Along these lines, Camel Milk Victoria should confront enormous troubles to build up its item unequivocally in the Australian market. Camel Victoria additionally doesn't ready to expand its range in all pieces of Australia. Along these lines, it is getting hard for the association to improve the business income to another level. Openings: Camel milk is high in iron, nutrient C, calcium and potassium. Thus, it is additionally utilized as a guide for a few infections. In this manner, it additionally gives association the chance to sell camel milk from the medication stores too. Camel Milk Victoria likewise has various its items in the cleanser section. Presently, cleanser created from camel milk fixings is helpful for the delicate skin. Thusly, it has given the chance to catch the cleanser showcase too. Dangers: Camel Milk Victoria should confront huge rivalry from the customary milk makers at the hour of extending their scope in the Australian market. Camel Milk Victoria doesn't have a successful gracefully chain structure. Thus, it needs to confront difficulties so as to use the expansion in limit in a compelling way. Contenders investigation: Associations need to consider the techniques actualized by the rivals so as to create viable advertising plan (Gmelin Seuring, 2014). Presently, camel milk is moderately new item in the Australian market. Along these lines, it provides Camel Milk Victoria the preferred position that it doesn't need to confront direct rivalry a lot so as to expand the income level in the Australian market. Be that as it may, Camel Milk Victoria has to confront massive rivalry from the conventional milk makers so as to satisfy its promoting targets. Notwithstanding, associations like QCamel Milk Dairy Farm and Bindanoon Camel Milk Soap has ready to pick up ubiquity in the Australian market. Camel Milk Victoria should concentrate on four key perspectives so as to break down contenders systems adequately (Hollensen, 2015). The segments are depicted as follows: Contenders targets: Information in regards to the goals of the contenders can really assist association with predicting distinctive serious move (Solomon, 2014). Subsequently, Camel Milk Victoria should survey the targets of QCamel Milk Dairy Farm and Bindanoon Camel Milk Soap in a fitting way. Besides, Camel Milk Victoria additionally should consider the goals of the conventional milk makers so as to satisfy the target of promoting plan. Contenders suppositions: Camel Milk Victoria should accept a few variables like serious position, industry pattern, past encounters and dependable guideline at the hour of creating showcasing plan for the association. In any case, it isn't important that all the presumptions of the associations are precise (Whalen Boush, 2014). Nonetheless, it will in any case give a plan to the Camel Milk Victoria about the benevolent effect that it ready to make with the extended creation limit in the Australian market. Contenders technique: Associations need to use distinctive sort of systems so as to increase upper hand in the serious market (Stevens, Loudon Nykiel, 2013). Truth be told, it has become an essential procedure for the association keeps up manageable development in the market. For example, viable use of gracefully chain procedures and creation offices is among the well known approach to increase upper hand in the market. Therefore, Camel Milk Victoria should investigate systems executed by the contenders with the goal that it can ready to counter it in a compelling way. Contenders capacities: The present serious nature of the market has prompted associations to manage both little and huge size associations so as to increase upper hand in the market. In any case, Camel Milk Victoria is seemingly th

The Tragic Irony of Fahrenheit 451 :: Fahrenheit 451 Essays

The Tragic Irony of Fahrenheit 451   'Joy is significant. Fun is everything. But then I hushed up about staying there saying, I'm distraught, I'm disturbed.' (70).   Fahrenheit 451 is one of the most acclaimed of Ray Bradbury's books. Initially distributed in 1953, it depicts an advanced world amidst an atomic war. The extremist legislature of this future disallows its kin to understand books or participate in any movement which advances singular idea. The law against perusing books is probably genuinely new, and the assignment of wrecking the books tumbles to the fire fighters. One of these fire fighters is Guy Montag, the primary character of the book. Montag and his team strike homes, consuming any books they find before a horde of spectators. Despite this, satisfaction is of focal significance in this future world. Lamentably, Montag is discontent with his life for a large portion of the book. Montag's despondency is unexpected until his mindfulness turns it deplorable.   The perfect of this future man is to be glad. That is all that is needed. This thought can be exemplified by the accompanying statements: 'Bliss is significant. Fun is everything (70). 'What do we need in this nation, most importantly? Individuals need to be glad, isn't that right? Haven't you caught wind of everything your life? I need to be glad, individuals state. All things considered, right? Don't we keep them moving, don't we give them fun? That is all we live for, right? For delight, for titillation?' (65).   'We have prepared a million men. Fast triumph is our own if the war comes . . . .' 'Ten million men prepared, yet state one million. It's more joyful.' (91). As should be obvious, the individuals of this world just need to be glad. They couldn't care less about whatever else, for example, legislative issues or the economy. They just need to be upbeat. Toward the start of the book, Montag seems cheerful. He is seen consuming a house and is altogether having a ball. At a certain point, he thinks, It was a delight to consume (19). Somewhat later, he figures he would feel the searing grin despite everything held by his face muscles, in obscurity (19). It appears to be since he is totally content with his life. After the house is singed, Montag starts to walk home and is met by a little youngster named Clarisse McClellan.

A New England Spring

A New England Spring In a conversation I was having with my good buddy, Quinton, today about the current weather and the sudden drop in temperature from last week, he gently reminded me, You chose to live here in Massachusetts. To which I thought, Youre darn right, pal! But of course, now that I live in Cambridge, MA, how do I come to terms with the fact that I will NEVER have a pleasantly warm spring break? Hmmwell, there are a few ways to enjoy a New England spring and it does have its charms, I suppose. First way to enjoy a spring in Cambridge: Find the appropriate attire. Now, when I arrived to the Cambridge area from Colorado, I instantly became acutely aware of the fact that I could not gauge the weather here and, moreover, I did not have the appropriate attire to gauge the weather; for me, it was either really cold from head to toe or very warm up top with my tootsies freezing. Let me explain with some visuals: Bea in CO from November to February Bea in CO from March to October As time progressed and I became more aware of my surroundings (and somewhat more worldly), I stumbled upon this!!! Real live couple enjoying (thats Ms. Natalie Portman) enjoying a New England Spring, I presume. Not only did I become a bit more stylish with the aquisition of the peacoat, but I found that happy medium between breaking into a sweat in my all-weather/terrain-goose-feather-stuffed-poked-and-prodded-super-hyper-ultra-warm jacket and, say, catching hypothermia because I was only warming my tootsies with Uggs. 2.   Second way to enjoy a New England spring: Rainboots! And lots of them! So, as you now know, I am from Colorado and the area in which I grew up had a very dry and arid climate. I hardly ever had to watch out for rainstorms in the spring (or any time, for that matter). In fact, if there was a rainstorm in the spring, there was a good chance tornado sirens would be wailing throughout the storm. But anywho! One of the big things I learned about Cambridge springs is that there is rain involved and lots of it. And lots of rainboots are involved. So many rainboots, in fact, that there many  different kinds  from which to choose. These are my EXACT rainboots and I actually made sure I purchased rainboots with a heel because I like to feel tall when I stand in puddles  I am short. 3.     Third way to enjoy a New England spring: Fiddlehead Ferns If theres one thing I learned about Cambridge in the spring, is that people eagerly await the arrival of spring not for the weather, but for fiddlehead ferns (in fact, I found an article written in 2008 announcing the arrival of 2000 lbs of fiddlehead ferns in Boston!). So, what exactly are they? Well, according to my trusty source (Wiki, to be exact) they are the furled fronds of young fern[and] are a source of Omega 3 and Omega 6. In other words, its good for you and its definition is an alliteration. Also, you might look like this when you eat it:                                           Welp, those are all my tips for now. If anybody else can think of anything incoming prefrosh from outside the NE area should know about Cambridge, feel free to share below. Ciao.

The History of Star Wars The Force Awakens - Free Essay Example

Sample details Pages: 2 Words: 681 Downloads: 2 Date added: 2019/08/16 Category Cinematographic Art Essay Level High school Tags: Star Wars Essay Did you like this example? The Odyssey sets the standard for many modern-day epic stories. There are many examples of this, however, focusing on Star Wars, this becomes quite evident Every epic has a plot around A Heros Journey. There is a theme for the film that has an acronym, G.O.E.S. Which stands for  Ã‚   Glorified, On a Quest, Ethical, and Strong. Star Wars: The Force Awakens continues the modern epic of Joseph Campbells A Hero with a Thousand Faces incorporates The Heros Journey, Mentors and Wizards, and finally Man versus Machine. The element of Mentors and Wizards continues the modern epic in Star Wars; The Force Awakens. Han Solo is a mentor to Rey because Han Solo gives her a gift that was a gun and Rey rejects it, but Han Solo gives advice to Rey (Abrams). Rey did not think that the gun would help herself defend against the storm troopers. Han Solo gives advice to Finn, but Maz gives Finn a gun. They needed to find and defend Rey, before, getting out of the bar. Rey leaves without a weapon to run away with BB8 and then Maz gives a light saber to Finn (Abrams). Maz and Han Solo gives advice and gifts to the heros, Rey and Finn and in doing so, are acting as mentors and wizards.   Han Solo wanted to bring Kylo Rens son back (Abrams). Han Solo wanted to see his son again because Han Solo has not seen his son in a few years and wants him to be good. Don’t waste time! Our writers will create an original "The History of Star Wars The Force Awakens" essay for you Create order Man versus Machine remains an aspect of the modern epic in The Star Wars The Force Awakens. Rey surprised Finn because she could not fly the Millennium Falcon that saved BB8 (Abrams). Rey relied on technology, but Rey relied on herself to fly the Millennium Falcon.   The dark side used machines to destroy the planet, by sucking the sun out of the energizer (Abrams). Sometimes people live for the machines or they will live for evil. When the people saw the energizer they started panicking, because they did not know what was happening on the planet.  Ã‚  Ã‚   Rey and Finn fought the storm troopers while escaping the dark side (Abrams).   While they were in the trading post the heroes, Rey and Finn must take part in combat for an epic battle against good an evil.  Ã‚   This aspect in The Star Wars: The Force Awakens continues a modern epic through Man versus Machine. The last detail of the modern epic is the Heros Journey. In Star Wars: The Force Awakens. Rey tries to sell BB8 because Rey wanted to get some food for herself, but Rey did not end up selling him (Abrams). Since  Ã‚   Reys conscience questions why BB8 is important.  Ã‚  Ã‚   This demonstrates Reys choice of goodness over evil.   Throughout the story, Rey struggles with her desire to defeat evil by protecting BB8 while trying to get him back to his home base.   Over and over Rey continuously fights battles with the storm troopers.   Rey refuses to accept defeat when Rey finds a new-found friend, Finn, who was born into the dark side, but escapes from the evil forces.   Meeting Finn encourages Rey to continue the journey even though its a struggle.   Another example of Reys journey is demonstrated by Han Solo offering Rey a job, but she rejects it, as Rey wants to help protect BB8s secret map.(Abrams).  Ã‚   Finn, Han Solo and Rey travel together to see Maz, who over ti me becomes Reys mentor.   During this part of adventure, Rey doubts herself and her strength.   This can be seen in Reys and Finns attempt to fly the Millennium Falcon.   Star Wars: The Force Awakens, continues Josephs Campbells   A Hero   With a Thousand Faces by adding The Heros Journey, Mentors and Wizards, and ultimately Man Versus Machine. In the Heros Journey Rey found her call to the adventure by helping keep BB8 and the classified information safe.   Rey shows strength by fighting against the Storm Troopers, went on a quest to return BB8 back to base and made ethical decision by not trading BB8 for food.

Essay The Combination of Society and Culture - 893 Words

The Combination of Society and Culture Without delving into deep sociological theories of the nature of society, we can consider human societies as any community of individuals who are united together by a common bond of nearness or intercourse and are those who recognize each other as associates, friends and acquaintances. Individuals who play certain roles and the relationships between each role form the society itself. The complexity of society makes it difficult for us to identify our relationships. Generally, societies form different norms and cultures and these norms and cultures will change. Despite the changes in ones society and culture, members of any society like happiness in their own ways. In complex societies, it is†¦show more content†¦A central challenge for any culture is trying to secure an acceptable if not virtuous mode of collective life (Gergen 185). This is called the moral project. This project, if completed, would create the ideal utopian society. Our western culture has sought to construct an intelligibility that can be shared by all, an image of moral life and how it is to be achieved. The problem here lies in the emergence of new technologies such as cell phones, the Internet, and faxes that have expanded and intensified the domain of social connection. This is bringing about a whole new type of society and cross culturalization among people. The new question from this is, Can the traditional conceptions of self and community remain a viable basis for moral order? Humans also use symbols to distinguish between different societies and cultures. The uses of requests, commands, commendations, corrections, greetings, symbols, and so on have practical consequences in cultural life. To theorists, language is seen as an unremarkable tool that people use to coordinate activities. On the other hand, symbols can be regarded as one of the most basic systems of human expression. Symbols convey a deep and almost instinctive meaning to people. Whether it is see n as embodying violence and oppression or as a rallying point, symbols make up the very fabric of identity. A symbols very existence and meaning depends on whom it is representing. A given symbolShow MoreRelatedHofstede Model Of National Culture989 Words   |  4 Pages Hofstede Model of National Culture Introduction Culture is the social behaviour and integrated pattern of human knowledge, belief, and behaviour that depends upon the capacity fro learning and transmitting knowledge to future generations It is the set of values, goals and practices that characterise an organisation A key to being successful in business internationally is to understand the role of culture in international business.culturalRead MoreLeadership And Hofstede s Six Dimensions1156 Words   |  5 Pagestoday’s business can be tricky. As companies become more global, and employ people from different cultures, leaders must learn to adapt to differences among these cultures if they wish to succeed. Leading the same across cultures may not have positive outcomes. In this writing, I will discuss Hofstede’s six cultural dimensions and how they relate to leadership. I will then explain what combinations of these dimensions, I feel, make the most effective leader. First, let’s discuss the six dimensionsRead MoreInternational Cultural Difference Of Business Culture1234 Words   |  5 Pages Introduction Culture is the social behaviour and integrated pattern of human knowledge, belief, and behaviour that depends upon the capacity fro learning and transmitting knowledge to future generations It is the set of values, goals and practices that characterise an organisation A key to being successful in business internationally is to understand the role of culture in international business.cultural differences will have a direct impact on your profitability in any sectorsRead MoreHinduism And The Indian Culture1219 Words   |  5 Pageslong history, a profound yet unique culture, with diversified nationalities, races, religions, languages and a huge population. The pursuit of secularism and inveteracy of sectarianism have brought huge influence to the Indian society. As the mainstream culture in India, Hinduism plays an important role in the Indian society and has dominated almost 2000 years of its history. Although in the following years since, the Indian culture gradually becomes a combination of different races, religions andRead MoreThe United States And China1255 Words   |  6 PagesI decided to write my paper on the United States and China. Upon comparing the two countries on the Hofstede s Six Dimensions of Culture, this is the results I got o ut of it. The first dimesion of culture is the power distance. When I compared the two, the United States was at a 40. China was double that at 80. So what exactly is power distance? Well, it is defined as,†the extent to which the less powerful members of institutions and organizations within a country expect and accept that power isRead MoreCultural Identity, I Believe, Is A Sense Of Belonging Or1078 Words   |  5 Pagesidentity becoming increasingly dynamic and a matter of individual choice,† (Shiraev Levy, 2017, p.8) captivating the combination of different backgrounds, ideas, and preferred choices. Such dynamicity and freedom in social groups along with the occurring social, economic, political, and even technological changes, an individual could certainly pertain to two or more cultures. Culture, â€Å"the set of attitudes, behaviors, and symbols shared by a large group and usually communicated from one generationRead MoreRacial Formation Within Hegemony And Common Sense1673 Words   |  7 Pagesâ€Å"Racial Formation within Hegemony and Common Sense in Society† In the title, â€Å" Racial Formation in the United States†, author Michael Omi and Howard Winant argues that the problems of understanding race and how it can be established and seen to be the answer through the concept of hegemony within the racial cultures. Society needs to understand racial combination within each race, then understand how the force and the consent plays a major role within each party or community in the United StatesRead MoreThe Common Themes Of Environmental Effects On Religion1565 Words   |  7 Pagesof which have been recognized as a commonality in several societies. These frequently seen patterns in history provide important insights to the functions and behaviors of ancient civilizations. There are many commonalities that are existent in many civilizations, but three clearly emerge, as they are fundamental to many societies’ cultures. The common themes of environmental effects on religion, combination of organized religion and culture and th e formation of an organized language have all provenRead MoreThe Worldview Of Society In Geoffrey Chaucers The Canterbury Tales793 Words   |  4 Pagesinfluenced Chaucers’ writings (Britannica). Chaucer in his book The Canterbury Tales depicts society as being corrupted and morally declined. Chaucers life of events such as his time as a prisoner of war (Biography.com) had impacted his outlook on the world and the people around him as unethical and nefarious. Geoffrey Chaucer utilizes his novel The Canterbury Tales to portray his worldview on society as being materialistic, self-centered and lustful to describe and compare the world he once livedRead MoreLeadership And Hofstede s Six Dimensions879 Words   |  4 PagesHofstede’s six dimensions of national culture are, Power Distance Index (PDI), Individualism vs. Collectivism (IDV), Masculinity vs. Femininity (MAS), Uncertainty Avoidance Index (UAI), Long Term Orientation vs. Short Term Normative Orientation (LTO) an d Indulgence vs. Restraint (IND) and Power Distance Index (PDI). However, to become an effective leader, Power Distance Index (PDI) and Long Term Orientation vs. Short Term Normative Orientation (LTO) is a good combination. Hofstede’s Six Dimensions

Abdul Kalam †Kalam’s Life Portrays Free Essays

Kalam’s life portrays, what zest for life is all about. Kalam divides â€Å"wings of fire† into various phases of his life and builds on it. His humble childhood to his first break to disappointments to successes. We will write a custom essay sample on Abdul Kalam – Kalam’s Life Portrays or any similar topic only for you Order Now He writes with passion about his mentors, his teachers and his colleagues. He writes at length about the birth and adolescent years of the Indian space program. He writes about how to be a good leader, a good motivator, a good project manager and a above all someone with passion and devotion towards his work. His Humble beginnings, hard work, persistence, and above all a passion for life and all things that are possible in it, are all well described in the book. He does all of this in very simple prose. What struck me throughout the book was his recollection of small snippets of poems or phrases from various sources. His citing of the various colleagues he worked with, his bosses or people he appointed through the 60 years of his career are also quite impressive. Although this makes an easy and gripping read, at times the transmission goes above your head due to the generous use of technical terms being used and complex rocket technology being described. However, APJ did a good job of drawing parallels with objects of layman understanding After reading the book, It makes you feel that you know the man more intimately, His humility strikes you down. A very refreshing book, from a refreshing person, giving a glimpse of what the power of positive thinking can help you do, given the shortcomings of the beaurocracy in a country such as India. Beating all odds, the man reached out to the stars, and has become one. Kalam never married. He writes that he found, to maintain relationships was more difficult than rocket science. So all you married folk can pat yourself on the back! It does though beg the question, to have that kind of passion and dedication does one have to give up worldly life as we know it and take up â€Å"sanyas† from everything but work? Whatever it maybe, you will come out satisfied after reading this book, having gained some pearls of leadership qualities, project management, rocket technology and the history of Indian space program. Above all you will be filled with patriotism (if Indian), passion, motivation and inspiration at the end of these 200 odd pages. How to cite Abdul Kalam – Kalam’s Life Portrays, Essay examples

Survival Lottery Essays - The Survival Lottery, Meta-ethics

Survival Lottery In his article "The Survival Lottery," Harris suggests a situation where a possible course of action would be to kill a healthy person and use his organs for transplantation, thereby saving several lives at the cost of one. However the argument Harris presents, which he claims to be rational, does intuitively raise a certain moral repugnance. The issues addressed such as whether letting die is equivalent to killing, or is killing the innocent ever justified, are controversial in themselves and Harris's views have been roundly criticised. This Essay will examine the main issues raised by the survival lottery and attempt to prove Harris's claim that it would be a rational thing to do is in fact wrong. I will not do this by appealing to some objective moral standard, such as we have a duty to never kill the innocent, as this will inevitably lead to deadlock and lower the debate to a matter of your own personal opinion. Instead I will argue that a Reductio ad Absurdum can be levelled against Harris's argument because of the untenable consequences it would lead to. By revealing the weakness of the argument for the lottery we can show why it shouldn't take place without being drawn into a conflict between consequentialist and objectivist based ethical theories Harris's argument is based on the "maximising lives" theory, as he believes there is value in numbers and that two lives are twice as valuable as one. From this premise he gives the example in the survival lottery of two patients Mr. Y and Mr. Z who are certain to die unless they get organ transplants, but no spare organs are to be found. They both suggest that a healthy person, (Mr. A) be seized, killed painlessly and his organs be used for the transplantation. They argue that this is the rational and morally correct thing to do, for to not do so would be sacrificing two lives to save one. It is the right course of action since it maximises the number of lives saved albeit at the cost of a healthy and innocent person. To combat the fear, worry and possible abuse by doctors of who should be seized and "disorganised" Mr. Y and Z suggest a lottery as a fair way of determining who should be the donor. Mr Y and Z do have a strong case, they can argue that they are just as innocent as Mr A, as it's not their fault they need organ transplants. For the doctors to refuse to treat them is in effect discriminating against sick people. When we try to point out to them that doctors have a duty not to kill anyone, Mr Y and Z could claim that this is begging the question as the doctors through there inaction will be killing both of them. Perhaps this is where we can attack Harris, he equates killing with letting die for as a consequentialist it does not matter to him how the deaths come about, merely the fact that they have occurred is what's important. However we could argue that by killing Mr. A we will have performed an ACTION, it will have been a man made death. On the other hand if we "kill" Mr. Y and Z we will have let nature take its course, no act has been done by an agent and can we be held responsible for things we don't do ? We could use the example of starving children in Africa, if we don't always send aid to them are we responsible for killing them ? However this does not settle the question, we have merely provided an alternative viewpoint and on what basis can we say this is more morally correct than Harris's view ? Maclean tries to side step this deadlock by arguing that the killing of Mr A is not moral question at all, in fact its "morally impossible." Harris assumes that the organs for Mr. Y and Z are available albeit at the death of an innocent person. Maclean states that although the organs are physically available, they are not morally available and if this is the case there should be no question of killing Mr A. By denying the availability of organs we can then say the doctors have no course of action to take, Mr Y and Z cannot be saved and the question of whether letting them die is tantamount to killing them does not even arise. However I don't believe this has resolved the